We were crossing the fen, me driving and the boss in the turret, when we hit on a new niche marketing idea. It's the perfect holiday destination for the flat earth society. On a clear day you can see for miles, in fact if you walk too fast you might think you were going to fall off the very edge of the world.
You've got to admit the concept has got 'some legs' - that's your actual marketing speak by the way - so now it's just a presentation to West Norfolk and Cambridgeshire Councils respectively.
Oh no, a problem has just reared it's head. Thousands of people from the flat earth society will come visiting the area. Maybe not such a good idea after all!
Right, we'll make it a condition that they have to join the local mountain rescue squad, that'll scare them off.